What is Upland?
Launched in 2019, Upland is a persistent, real-world city-builder where the map and your progress never reset—and player actions shape living neighborhoods. Virtual properties (mapped to real addresses) and digital assets (e.g., cars, décor, wearables) can be customized, traded peer-to-peer, and—where eligible—sold for USD. Players have earned over US$20 million to date.
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Launched in 2019, Upland is a persistent, real-world city-builder where the map and your progress never reset—and player actions shape living neighborhoods. Virtual properties (mapped to real addresses) and digital assets (e.g., cars, décor, wearables) can be customized, traded peer-to-peer, and—where eligible—sold for USD. Players have earned over US$20 million to date. In an open, player-driven economy, residents develop districts, run shops, and collaborate on large-scale projects. Upland can be played anywhere, always • Cross-platform progress - Seamless switch between mobile and web • Email-only signup - Building can start in seconds • Persistent world - Cities evolve 24/7, even when players are offline Perfect For Strategy Fans Ideal for lovers of city sims, tycoon games, management strategy, town builders, or location-based gameplay. Combines the depth of city simulators with the social dynamics of massive multiplayer online gaming. A thriving global community of 3M+ players is building collaborative cities mapped to the real world since 2019.
